2020: the black swan of the century

A special year. A year to remember. A year to forget. A year not to repeat. 2020 surely is a black swan of the century. The positive approach emphasizes to learn and evolve from the hard experiences to grow and develop. Realistic says don’t be fooled by pink glasses – shit happens all the time.Continue reading “2020: the black swan of the century”

Creating a story: hard to imagine, until you can see it

Storytelling, creative development, copywriting, name it – a buzzword of today’s business (not just marketing & communication). Do you feel lost because your product, service, or work you do doesn’t have a story to tell? Just google it!

Netflix/Social dilemma: it is our responsibility

If you work in social media, you couldn’t overlook Netflix documentary Social dilemma. How social media impact human behaviour and what we can do to change it? Have we ever really had control over media? Is that wrong that they earn money?

To follow the mainstream or to be authentic? That is the question.

Get more likes, followers, fans and your communication will be successful. Is that true? Do you want to be popular like Donald Trump? Just hit another series of likeable and shareable videos and photos, add a popular quote and you are done!

πŸ˜πŸ˜‡πŸ˜œ in communication: from emotions to emoticons

Back in days when I was learning by heart all the communication theories, emoticons were used just in MSN chats or mobile SMSs. Nowadays emoticons are common also in a business communication. Are we too playful and unprofessional if we use emoticons in business communication?