Creating a story: hard to imagine, until you can see it

Storytelling, creative development, copywriting, name it – a buzzword of today’s business (not just marketing & communication). Do you feel lost because your product, service, or work you do doesn’t have a story to tell? Just google it!

Netflix/Social dilemma: it is our responsibility

If you work in social media, you couldn’t overlook Netflix documentary Social dilemma. How social media impact human behaviour and what we can do to change it? Have we ever really had control over media? Is that wrong that they earn money?

To follow the mainstream or to be authentic? That is the question.

Get more likes, followers, fans and your communication will be successful. Is that true? Do you want to be popular like Donald Trump? Just hit another series of likeable and shareable videos and photos, add a popular quote and you are done!

Do what you can’t or what can you do?

Since I was born I’ve been listening to this statement in at least 5 languages. When you are a child, you simply act like you want to. You don’t think “is this a fight?” or “is this a rebellion?”. You just do what you CAN imagine in the moment. Then you grow up, as aContinue reading “Do what you can’t or what can you do?”